Today’s post is not a recipe but rather a big announcement. It’s so huge, I’m giving you a warning now before the announcement actually happens.
I’m rebranding and changing my blog name to Homemade In The Kitchen.
Don’t worry – my recipes are staying the same. You’ll still be able to find recipes for two and small batch recipes. In fact, with the name change I’m becoming more hyper focused on this niche. I’m (slowly) updating my old recipes to scale them down into smaller sizes.
What does that mean for you? Over the next week, you’ll see a new logo and blog layout. You don’t need to do anything other than call me by my new blog name. Here are some things you need to know:
- You can access my home page at www.homemadeinthekitchen.com, which will then automatically redirect you. If you can’t remember and go to www.chocolatemoosey.com, that works too. I’ll still be here.
- All of your bookmarks and Pinterest pins will remain the same. No need to update them!
- All of my social media handles will change over automatically. No need to follow/unfollow!
- Join my Facebook group. With all of the newsfeed changes, fan pages are becoming more and more obsolete. In my Facebook group, you’ll be able to ask me questions and share recipes you’ve made from my page.
That’s all you really need to know, but keep reading for why I’m changing!
I started Chocolate Moosey back in 2007 without giving it much thought. It was named after a stuffed moose I had because I wanted a whimsical name. Had I known it would grow into a full-time business, I would’ve picked a better name for sure.
Truth is I’ve been unhappy my name for the past few years. It first started when a potential client flat out told me they’d never promote me because I had Chocolate in my title, which would confuse their social media followers since they expected savory recipes.
I brushed it off and kept going; after all, this is MY blog and I can name it what I want. But in the back of my mind, I couldn’t shake the feedback. Then more evidence poured in. I found myself more and more having to explain how I’m not all about desserts and how I offer dinner recipes.
Now I’m at a crossroads – do I embrace my name and become a desserts blog? Or do I change it altogether? I knew I wanted to write about more than dessert, so the answer was clear.
The other part of the decision comes from me saying the name out loud. Most conversations with people end up going like this:
Person: Oh what’s your blog’s name?
Me: Chocolate Moosey
Person: Oh Moussey. Clever!
Me: No, no. Moosey as in the animal.
Person: Oh. Oh um ok.
Over and over again. It’s gotten to the point where I don’t even want to tell people my blog’s name anymore. That’s when I knew I needed to change.
The hardest part about starting anything new is coming up with a name; it’s why it took me years to change.
Then one night it hit me. I don’t even remember what I was doing. It was nighttime, so I was probably sitting on the couch watching TV. A simple name – Homemade In The Kitchen – popped into my head. Surely a name as common and as simple as that was taken, right?
I searched on every social media site out there. I searched domains. Homemade In The Kitchen was available. I hurried up and snagged every handle and domain I could. This was it! This would be my new name.
Then I sat on the decision for another six months. Here’s the part you don’t know when you start blogging.
You see, the longer you’ve been blogging, the stronger your domain becomes for both SEO and for advertisement money. I’ve had Chocolate Moosey for over 10 years. To give that up and go back to zero in an oversaturated market of food bloggers? I’d be a brand new blog all over again with zero guarantee I’d ever make it back to where I was before.
After so much hemming and hawing about what to do, I found a compromise. I’m changing my name and logo to Homemade In The Kitchen but not changing the domain. It’s a little unconventional, but it’s the best of both worlds.
My goal is to make this transition as smooth as possible for you. If you have any questions or notice any hiccups, please let me know!
This post may contain affiliate links. As an Amazon Associate and member of other affiliate programs, I earn from qualifying purchase.
I like your new site name, however I always thought Chocolate Moosey was so unique. I understand how snobby people can be if they hear ‘chocolate’ in the title. It happened to me when I was telling my sister-in law about a recipe on your site. Talk about a turned up nose!!!! I enjoy your recipes, and I know you will keep up the good work. Looking forward to a new ‘do’.
Funny how one word can make or break an opinion, right? Thank you for your support!
So happy for your girl! I love it!
I love your recipes. Don’t care what you call your site. Made Mediterranean Chicken thighs last week. Delicious.
Thank you, Anis! Glad the chicken worked out for you. Could you do me a favor and leave a comment on the post itself? https://www.chocolatemoosey.com/2018/02/19/mediterranean-roasted-chicken-thighs/ Some readers have told me they like to read reviews before deciding to make a recipe. I’d really appreciate it!
So excited for YOU… Im not going a ywjere!!!
Good because I’d miss you!
Love the new name! This is Sara (Mori from way back when)…I’ve been gone for a few years as I’ve changed professions/moved/got married/built a house and all the fun life changes that took me from social media…and I’m trying my hand at cooking now that I’m a wifey! Reactivated my fb just for a moment as I got some old photos of a friend…and saw your post. LOVE the new name. I think it’s so versatile and elegant. Chocolate Moosey (so cute and I remember the whimsy/love behind that name) was a great name but seeing how huge this has become–a bonafide business, and so much talent and deliciousness and a genuine kitchen maven– I think this change is much, much better suited from a marketing perspective. It has an image already built-in, and inherent potential to soar. It sounds like a book series or a Food Network series!!!! :D And KUDOS on you for taking the plunge! Wishing you an AMAZING launch of your new name and I’ll be printing out some recipes to try soon…hope you are doing wonderfully and these past few years have been good to you, my old friend. :)
Heyyyyyy friend! Great to hear from you and hope you’ve been well with all of your life changes! Hope you stick around for recipes to cook for your husband (and even dessert for yourself…ahem) :)
P.S. I have a new cat now named Mr. J! You’re still on IG right? I typically share him on stories.
Exciting news! Good luck, Carla! I’ve always liked “Chocolate Moosey” too, but I’ve never tried to sell it :). And I totally get how it’s just not a good fit anymore. Look forward to seeing the new look, and I hope it takes you wherever you want to go!!
LOVED chocolate moosey . Maybe because Moise are one of my favorite animals. Sorry you felt the need to change but I love your site and the fact that you are a Pittsburgh girl and you post “real” recipes so I will remain a fAn
I’ll miss the name too, but I haven’t been happy with it for awhile. Glad you’re still sticking around!
I think you’re making such a great change Carla, and for all the right reasons! The new name is perrrfect for your blog and wish you all the success! Love the change, congrats.
I totally get why you’re doing it. :) I know it’s going to bring you nothing but continued success.
Thanks! I feel refreshed after the decision and can’t wait to see where it takes me.
I like the new name and I liked the old one…I’m here to stay!
Thank you! :D
Carla! This is wonderful and I am SOOO happy for you! The new name fits you perfectly :) Congrats gf!!
Thank you! I’m excited to start this new chapter.