Review of the Hello Cupcake App + Giveaway


If you are into decorating cupcakes, then you are probably familiar with the books Hello Cupcake, What’s New, Cupcake?, and Cupcakes, Cookies, and Pie, Oh My! Karen Tack and Alan Richardson are at it again, this time embracing the technology world by developing an iPhone and iPad app. This app is your cupcake guide in the kitchen with videos, step-by-step instructions, and brilliant ideas to get you started. I had the honor of reviewing the Hello Cupcake app and even made some beautiful mum cupcakes.

At the end of my review, I have one app download to give away to one of you lucky cupcake enthusiasts.

The app starts out with a welcome video from the authors. It’s nice to see them talking to you so you can feel more connected. A lot of time has been put into this app because there are several stop-animation videos with each recipe. Trust me – those videos definitely were not done in one day. Each step is a short video on what to do next, but they also provide written directions as well. Karen and Alan guide you from prepping to decorating to what you can use if you don’t have a certain candy.

What I really love about this app is the technique videos Karen and Alan provide. It’s like they are standing in the kitchen with you as you learn how to frost, pipe, and decorate. I’m always looking for ways to improve my skills, so I’m excited to try their frosting techniques.

The ideas themselves are very creative, beyond anything I could possibly imagine However, that also means I wouldn’t make most of these. When would I ever make spaghetti and meatball cupcakes? Out of all of the ideas, the mums seemed the most reasonable to me. After all, Mother’s Day is this Sunday.

They were very easy to decorate if you had the patience. You snip mini marshmallows in half, toss with sprinkles, then press into the frosted cupcakes in a circular pattern. Then you use individual sprinkles for the stamen. To create a bouquet on a plate, you used green licorice for the stems. Let’s just say I’m glad I only made 6 instead of a dozen… The cupcakes I made will be posted on Mother’s Day.

The one thing I hate about this app is the pricing. Not only do you pay $2.99 for the app itself, you have to pay to unlock cupcake ideas. Yes, there are ideas included, so if you bought the app, it’s not a complete waste. However, to get the most out of the app, you probably need to spend more money. From a business perspective, I get it, but from a user perspective, who really wants to spend more money?

Overall, this is a nicely-developed app that is beautiful and creative in design. However, I wouldn’t recommend it to everyone. If you are visually creative and have the patience, especially if you are planning themed parties, then this app (and the books) is perfect for you. If you are unsure, I recommend looking through one of their books first at the store. They share the same style, so whether the books inspire or intimidate you, the app will do the same.

As I said in the beginning, I do have one app to give away to one lucky iPhone or iPad user. To enter, leave a comment that is related to cupcakes. It could range from your favorite flavors, how you would decorate them, a cupcake recipe you want to try, even the best place to buy a cupcake. As long as there’s a connection to cupcakes, you’re good.

That’s it – only one way to enter. Simple enough, no? Deadline is Friday, May 11.

Disclaimer: I was given two copies of the Hello Cupcake app – one to review and one to give away. All opinions are mine and was not compensated other than the app.

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  1. amy marantino says:

    my favorite cupcake is a simple lemon cake with vanilla frosting

  2. One of my favorite cupcakes is a strawberry lemon cupcake or a champagne cupcake that the champagne is not reduced by being cooked which I think makes it turn sour. I like to use a Luna which has the perfect flavor too!

  3. i love a big blob of frosting on my cupcakes! marshmallow cream cheese is my favorite :)

  4. Nikki wiser says:

    I’m a totally weirdo I love to bake cupcakes, but I actually hate cake. I think cupcakes are just alot of fun to do and I like big bright colors (neon, I’m stuck in the 80’s).

  5. Hey if they can improve my ho-hum frosting technique, I’d love it! Fun giveaway…those mum cupcakes are adorable!!!

  6. I’ve never decorated a cupcake beyond the typical swirl, and the occasional topper. This app looks great!

  7. Heather says:

    My new favorite tip that I found on pintrest was using plastic wrap to keep the pastry bags clean. I hated washing them out, but hated to throw them away because they cost so much. With that trick I love making cupcakes so much more.

  8. Natalie M says:

    I LOVE a very good carrot cake cupcake. There are good ones, there are bad ones but MAN the BEST ones are AMAZING! :)

  9. I love cupcakes any which way. So many flavours to choose from. So many designs to do!!!

  10. I pretty much like all things cupcakes. Especially pretty ones – lemon poppy seed with cream cheese icing are a plus.

  11. My favorite is jello cupcakes! Also used to make teddybears on the beach cupcakes with teddygrams and umbrellas.

  12. I completely agree with you on the costs plus with a tiny screen size to boot… I’ll stick with my cookbooks.

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